AKAMAI TECHNOLOGIES

Modernizing Legacy Systems to Build Trust and Drive $252M in Annual Revenue

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The Challenge

Despite Akamai’s world-class products, its sales and billing experiences were creating friction. Customers were frustrated by opaque invoices, while internal sales reps navigated manual processes that slowed deals and left revenue on the table.

My Role

As a Senior Product Designer & Strategist at Tangible, I partnered with Akamai on multiple efforts to modernize their sales and billing platforms. My role evolved across two key initiatives:

Project 1: Billing Center (Customer-Facing Concept)

Screenshot new billing center overview page, shown at Akamai's annual EDGE conference.

I led the concept design of a new vision for Akamai’s Billing Center, aimed at rebuilding customer trust through clearer, more intuitive interactions. I created storyboards, high-fidelity wireframes, and interactive prototypes that translated complex usage data into a consumer-grade billing experience.

The work was showcased at Akamai’s EDGE conference, where direct customer feedback validated the direction.

Results & Impact

  • Shaped the future billing roadmap and reframed internal expectations around what a customer-centric billing experience could be.
  • Served as the first alpha user of Akamai’s Arc design system, stress-testing components and providing foundational feedback.

Project 2: Buy Akamai Platform (Internal Sales Tool)

Screenshot of Buy Akamai dashboard.

After contributing updates to the new product trial dashboard, I stepped in as Design Lead for the Quotebuilder (CPQ) feature — a critical upgrade to Akamai’s internal sales tooling. I owned UX strategy, drove iterative design and research, and aligned engineering and product teams around complex workflows.

Design Contributions

  • Delivered new features for the Trials dashboard.
  • Defined the MVP experience for the Quotebuilder (CPQ) tool.
  • Designed key components, including an interactive pricing slider and version history.
  • Navigated evolving business requirements and built alignment across product and engineering.

Team-level Impact

My contributions to the Trials dashboard and Quotebuilder were foundational to the broader Buy Akamai platform initiative. As documented in Tangible’s public case study, the platform’s success drove the following business impact:

  • Drove a $252M increase in annual revenue.
  • Eliminated 5,000+ hours of manual work annually, freeing budget to double the Solutions Engineer team.
  • Achieved a 92% reduction in product trial activation time.




"Carey demonstrated tremendous flexibility and offered sound UX guidance in the face of an extremely complex and evolving set of business requirements. Her attention to detail, with an emphasis on creating the best possible experience for the user, enabled the team to define a very clear picture of what was possible and what would have the largest positive impact on the business."
— Chris Balduino, Senior Manager, Product Operations at Akamai Technologies