Creative Strategy & Art Direction

How do you design and execute kickass digital experiences? Start by asking the right questions.

What is the 10,000 foot view of what you are striving to accomplish? What challenges do you face getting there? Who are you trying to engage and what do they care most about? What are the technical and logistical constraints we need to design for in order to be successful?

With the creative vision to see both the forest and the trees, I can help you get to the heart of the matter. My creative process is rooted in 15+ years of experience and utilizes a combination of human-centered design principles, market research, interviews, design worksheets, analytics, and deep empathy for the people we’re designing for.


User Experience Design (UX)

What is UX? This is a question I get a lot and the simplest answer is: it is our experience of the world.

Specifically with digital design, user experience encompasses our thoughts, feelings and emotions surrounding a product, like a website, app, or even receiving an email or alert on our phone. The craft of UX design is based on the insight and empathy that goes into building these digital experiences.

My approach to UX design is holistic and combines usability heuristics with the psychology of digital behavior and persuasive design. From optimization audits, user personas, and competitive analysis reports which can help inform strategy; to wireframes, clickable prototypes, and systems design documentation that allow us to test our approach and streamline development — I will customize my process and deliverables to suit your specific needs.


User Interface Design (UI)

While UX is the heart behind an effective and enjoyable product, UI is the face. It is the show, the presentation, the sparkle — the layer of skin that allows humans to interact with machines. UI and UX work hand-in-hand, easing communication and creating a consistent visual language that helps users find content and accomplish tasks easily. This thoughtfulness and consistency in design builds positive emotional connections and trust with your audience.

From initial conception to implementation, I’ll lead you through a UI process with design research, visual mockups, design templates, illustrations, and the creation of style guides and pattern libraries.


Work Samples