Art direction, UX and Design

for do-gooders & big brands with heart

Work Samples


“Yasss! Someone finally gets me!”

That’s how a user should feel the first time they visit your website or application.

It’s a pretty great feeling to be seen and heard. To have your needs met.

Using a process rooted in strategic thinking and lean UX principles, I’ll get to the heart of your audience, crafting them an experience that is emotionally intelligent, user-friendly, and aligned with your identified business goals and technical constraints.

Inspire action and endless eyegasms

Good design gets ideas across and changes behavior. It can inspire action and create positive impact.

Through a variety of techniques including competitive research, design explorations, wireframing, prototyping, and user test sessions, I’ll help you identify and prioritize your ideas and goals, and then translate them into a strong creative direction and kickass visuals that’ll connect with empathy and bring eyegasms for days.

Be passionate, but don’t lose an ear

Straight to the point: I’m easy to work with.

One of my greatest joys in life is solving interesting challenges, simply. (Like when I figured out how to slice a melon in half the time – life changing.)

Work with me and I’ll bring that same passion and curiosity to your project, meeting your needs on time and within budget. You’ll get all the creativity and passion of Van Gogh, without the insanity.

Walk the walk. Talk the talk.

If making a positive difference to the world, your team, and your users is important to you, I would love to help you get there. I have worked with some of the biggest brands and non-profits in the country – like Amnesty International USA, NRDC, UC Berkeley, and Akamai – designing digital advocacy and fundraising campaigns, B2B enterprise software, e-commerce websites, digital marketing, and higher education e-seminars. My strong process and creativity for solving interesting challenges adapts to wide range of multidisciplinary projects.

Amnesty International USA

A global movement of more than 7 million people who have been fighting bad guys since 1961.
Amnesty International USA

Yakima Products

Take more friends on all of life's adventures with the world's leading brand of car racks.
Yakima Products
Corinna Gelster-Borgardt – Metal Toad

Carey is a talented and multifaceted designer with a strong mind for strategy. She offers a strong portfolio, a powerful sense of empathy, and listening skills that leave her clients feeling truly heard and understood. Highly recommended!

Creative Director, Metal Toad
Leda Dederich – UC Berkeley

I've worked with a lot of designers over the course of my career, and Carey Otto is a rare dream! I hired her as lead designer on a recent project, and it was truly one of the most satisfying design projects I've ever worked on. I cannot recommend her highly enough!

Consultant for UC Berkeley
Steve Daigneault – Amnesty

When it comes to interactive design, details matter, and Carey proves her mastery over every detail, from the initial mocks to the final break out files. She put long time agencies to shame with the work she's produced for Amnesty. A true find, I'm always afraid she'll stop freelancing. There's no way we could afford her if she ever chose to go work for a top agency. The best!

former Managing Director, Internet Communications, Amnesty International USA